Seth Godin pointed me to Scobleizer’s post entitled: “Is getting ‘more traffic’ your real goal?”
He points out that Fred has 45 million viewers, which is really quite remarkable, but what have these 45 million viewers been moved to do (other than laugh)?
Scobleizer writes: “Why not get into the traffic race? Because I’d rather be in the race for a smart, focused audience. That’s where the real action is. If traffic is your goal, here’s the formula. Do something really stupid that’ll make people laugh. Me? I’ll stick with having a few thousand people passionate about learning more from innovative technologists and other leaders.”
Thanks for the reminder. Its so easy to get wrapped up in pursuing a following rather than influencing culture.
Great point Eric!