I had a chance to meet a new friend from Houston who was visiting LA last week. Rickie shared about some of the innovative things they are doing including helping create a Hip Hop Church. Rickie was quoted in an article by Leadership Network:
“We’ve been hearing about the 10/40 window for a long time,” Rickie says, “but now we’re targeting the 13/30 window.”
Missiologists created the term “10/40 window” to describe the geographical region between 10° and 40° latitude, which many consider to be the least evangelized region in the world. The 13/30 window refers to people between the ages of 13 and 30, the largest unreached group of people in the world today.
The number one music genre in that age group worldwide is hip hop, with countries such as Kazakhstan, Indonesia, India and even Tibet embracing the style.”
