Platform: Getting Noticed in a Noisy World by Michael Hyatt

Michael Hyatt shared about the importance of having a platform.

The stage has never been more crowded than now. Last year over 1 million books were published. 27 million titles are avaiilable at amazon.com. 164 million blogs on the web.

Publishers began to switch from looking for good content to finding people with a platform.

Michael Hyatt took 4 years to get to 700 unique visits per month. It takes time to build a platform, and it is important to build a platform before you need it.

When is the best time to plant a tree? 25 years ago
The 2nd best time to plant a tree? Today!

  • A platform give you visibility. It gives you a way to be above the crowd to be seen.
  • A platform amplifies your voice.
  • A platform gives you a way to connect. Bi-lateral intimacy includes interacting with others you wouldn’t have been able to do so.

You can assemble a powerful, personal platform with just five planks:

1. Start with WOW!

  • “Great marketing only makes a bad product fail faster.” – David Ogilvy
  • Wow is the gap between what people experience and what they expected.
  • Ask yourself: How can I overdeliver on what I have promised?
  • Keep shipping even when you don’t have it ready to wow others.

 

2. Prepare to launch

  • Choose to take responsibility for your own success (rather than blame all of the others who did not do what you hoped).
  • Look in the mirror at your new chief marketing officer!
  • Get crystal clear on the outcomes you want to see happen.
  • You cannot do it alone. You need a pit crew. Be willing to cast a vision to recruit volunteers to help. (ex.

3. Build your home base (using a social media framework).

  • Start with a home base – the place in cyberspace that you own and control the content.
  • Add embassies – the places where you have a spot (twitter, Facebook, google+).
  • Add outposts – the conversations going on about us online such as Google alerts. You can choose to respond or not to respond.

4. Expand your reach.

  • The old way of marketing is dead and gone. Spam and impersonal and irrelevant advertising is more about taking.
  • Sharing is the new way to market. Share your passion, what you deeply care about, with those in your sphere of influence. Giving is better than taking!
  • What’s at stake if your message doesn’t get out? Those are the reasons why you need to market your message.

5. Engage your tribe.

Check out the notes from this session at www.michaelhyatt.com/catalyst2012.

 

Pick up Platform the week of May 22nd and receive $375 worth of bonus resources.

Showing 3 comments
  • Margaret

    Thanks for the link for the session notes! I have a friend who would’ve loved to hear Hyatt speak, but couldn’t- now I can send her this 🙂

  • Brent Pittman

    I’ve learned a lot from Michael Hyatt’s blog and ready to read his book this summer. Eric, Thanks for the notes.

  • ericbryant

    Glad you liked the notes, Brent and Margaret. I listen better when I am writing down what I am hearing. Michael has great insights!

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